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Sabbin Labarun Shaye-shaye Na Shekarar 2015

Janairu 01 7070

Bayan shekara guda na haɓaka aiki a cikin 2014 don kamfanonin ruhohi dangane da haɗuwa da abubuwan da aka samo, 2015 zai iya zama mai natsuwa da yawa, da farko saboda rashin damar samun sayayyar a bayyane, wanda ya ta'azzara ta ƙimar da ake yiwa samfuran ruhohi da kamfanoni a lokaci, in ji Jeremy Cunnington, babban manazarcin Masanin Shaye-shaye a Euromonitor International

A shekarar da ta gabata an sami wadatar kayayyaki, karkashin jagorancin Suntory na sayen Beam, wanda kawai ya wuce gona da iri wajen sayen Emperador na Whyte & Mackay. Ba abin mamaki ba ne yadda Diageo ya ƙarfafa matsayinsa a cikin tequila tare da jerin abubuwan saye-saye, gami da ba da alamar wus ɗin Bushmills ta Irish da kuma samun rinjaye mafi yawa a cikin kamfanin Indiya, United Ruhohi, wanda ya sa ta zama jagorar duniya da ba ta jayayya a cikin ruhohi ta fuskar girma. Sauran manyan abubuwan da aka siya shine William Grant na Drambuie.

Babban farashi yana nuna babbar damar da ake da ita ta samfuran ruhohi na duniya amma har da ƙarancin kayayyaki, tare da yawancin su mallakin kansu ne. Babban farashin da aka biya na Beam ta Suntory, don yawancin hannun jari a United Ruhohi ta Diageo kuma, watakila mafi ban dariya, don Whyte & Mackay na Emperador sun ƙarfafa dukkan kamfanoni da masu mallakar alamun da ke son siyarwa don tsammani da buƙatar farashi mai tsada don kadarorin su. . Sai dai idan masu siyarwa sun fi gaskiya, ko kuma masu son siye suna da matuƙar fata ko ganin yuwuwar manyan haɗin kai / haɓaka, kamfanoni za su ƙi saye.

Yawancin kamfanonin ƙasa da ƙasa suna da rata a ma'aikatunsu, ko dai a fanni ko kuma yanayin ƙasa, kuma, ban da Beam Suntory, suna da kuɗin kashewa, amma tambayar ita ce ko akwai wani abu da ya dace a can don su samu. Tare da ma'abota Grand Marnier yanzu suna son su hankalta game da rarraba shi, maimakon siyar da kamfanin babu wasu kamfanoni bayyanannun da zasu saya. Duk wanda ya sanya kansa sayarwa to mai yiwuwa ya zama ɗan ƙarami.

Babban daga cikin kamfanonin da ke neman siye ya kamata ya zama Pernod Ricard yanzu da ya zama yana da ƙarfi sosai ta fuskar kuɗi, yana buƙatar ƙarfafawa don dakatar da faɗuwarsa nesa da Diageo. Yanki daya da zata yi aiki a kai shine kundin kayan Amurka, misali tare da karamar bourbon, ko kuma watakila ta karfafa kasancewarta a yankuna inda take da rauni da neman ci gaba, watau Afirka da Latin Amurka, ta hanyar mallakar wani gida kamfanin

Da alama mai yuwuwa shekara ta ragu dangane da hadewar kayayyaki da kuma abubuwan da aka saya, zai zama abin sha’awa ganin yadda dabarun kamfanoni suka bunkasa a shekarar 2015. Shin Beam Suntory zai fara fadada shimfidar yanayinsa ne? Ta yaya kamfanonin ruhohi za su bunkasa a Afirka? Ta yaya babban tasirin Edrington na duniya zai ci gaba? Shin Bacardi zai sami damar samun kwanciyar hankali a saman don haɓaka dabarun haɗin kai?

Wataƙila tambaya mafi dacewa ga haɗakarwar gaba da ayyukan saye zai zama shin Diageo zai iya fara juyawa ruhohin andasar kuma, kamar Pernod Ricard, ƙirƙirar fayil ɗin mafi girman tazara da alamun kasuwanci mai fa'ida a Indiya. Idan har za ta iya yin wannan, to wannan zai ƙara wa sauran kamfanoni na duniya sha'awar sauran kamfanonin Indiya masu zaman kansu kuma yana nufin aiki mai yiwuwa a cikin 2016 da gaba.
Duk da yake ba za a sami raguwar ƙawancen haɗaka da ayyukan saye a 2015 ba, amma duk da haka zai zama mai ban sha'awa ganin yadda manyan kamfanonin duniya ke haɓaka kansu a cikin shekarar.